Withered: A Creative Poster Design for Environmental Protection

Conveying the Message of Love and Conservation

Inspired by the theme of environmental protection, Jin Qin created the Withered poster design to convey a powerful message. The artwork serves as a reminder that the Earth's resources are as valuable as our own organs, emphasizing the need to treat nature with the same care and respect.

With its striking visuals and thought-provoking concept, the Withered poster design stands out as a powerful tool for spreading positive energy. It can be used in various mediums such as advertisements, printed promotional materials, and magazine illustrations, particularly in stations and subways where people can have close contact with the artwork.

The Withered poster design utilizes four-color printing technology, allowing for vibrant and eye-catching visuals. The posters are widely distributed in outdoor locations, ensuring maximum exposure and impact. Additionally, the design is printed in magazines to further spread the message of love and conservation.

The technical specifications of the Withered poster design include a sheet size of 1189mm (H) x 841mm (W) for printing posters and 297mm (H) x 210mm (W) for magazine prints. The data size is 1189mm (H) x 841mm (W) with a resolution of 300dpi and CMYK color mode.

With its keywords including "Poster," "Paper," "Illustration," "Book," "Vision," and "Graphic design," the Withered design encompasses various elements of visual art and graphic design. It aims to inspire and touch people's hearts, encouraging them to reflect on their actions and make a positive change.

The Withered poster design is the brainchild of Jin Qin, who led the design team responsible for its creation. The project took place in Shenyang, China, starting in October 2022 and concluding in December 2022.

One of the challenges faced during the design process was striking a balance between creative design and conveying the intended message. The artwork needed to resonate with viewers, evoke an emotional response, and inspire them to take action towards environmental protection.

The Withered poster design features withered trees as the main visual element, cleverly juxtaposed with the reversed image of human viscera. This powerful imagery serves as a metaphor, urging people to consider the consequences of excessive waste and the impact it has on both nature and ourselves. By treating nature as if it were our own internal organs, we can ensure the continued development and well-being of society.

The Withered poster design has received recognition for its excellence and impact. It was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. This prestigious award acknowledges designs that are well-crafted, practical, and innovative, meeting professional and industrial requirements. The Withered design is respected for its integration of industry best practices and competent technical characteristics, contributing to a better world and evoking positive emotions.